Establishing or growing a successful coaching business or ministry is a challenge, and many of us hit seasons when we wonder if it’s worth the effort to push through our questions and disappointments to build it, especially in a struggling economy.
Jory Fisher is well acquainted with that journey. She left a successful career as a lawyer and associate dean of a law school and stepped into coaching with a dream of doing what God had prepared for her.
Growing a Purposeful, Successful Coaching Business
It wasn’t a simple shift, but Jory saw herself as someone who had always enjoyed asking the big questions in life. “In high school, I wondered how the various civilizations answered questions like, ‘Who am I and why am I here?’ and, ‘What is my relationship to God, the universe, and others?’”
As Jory began to shape her new career, one of the key questions she continually asked herself was, “What is my calling?”
To what was God calling her? Whom was she meant to serve? How would she step into the longings of her heart and serve God and others with success?
God not only began to answer those questions for Jory, He led her into specialized coach training that put “purpose and calling” at the core of what she believes, teaches, and lives as a person and a coach.
“When I discovered what it is that helps a person get clear on their purpose, I realized how each of us can develop our confidence and courage. It makes all the difference in the world to have that clarity of calling.”
Now she coaches entrepreneurs to build their own “God-guided, purpose-driven, heart-centered” business.
And she loves it.
Growing a Successful Coaching Business Online
A hard lesson Jory learned a few years into her entrepreneurial journey involved online marketing. She discovered there was much more to it than having a pretty website. She now suggests, “Know your purpose and have a clear and focused target market! That’s done best through prayer and good market research.”
A few more tips she offers in building a website with a focused target market include:
1. Find out to whom you relate the best and who needs you most.
2. Have an image of that person in mind as you write your blog posts and create your site.
3. Make your website appealing, but don’t forget that the key purpose is to attract and help your ideal client.
4. Put yourself in the perspective of the person you want to attract rather than keeping that perspective on you and your needs.
5. Continually add content that will help your ideal client in some way.
When I asked Jory what she would tell a coach who wants to amp up their unique reach, she said…
“I would suggest they align themselves with a mentor or coach whom they know, like, and trust and who seems to be doing well with whatever it is they (the coach) wants to do.”
You can read more of Jory’s story of overcoming personal and career obstacles and of stepping into God’s purposes for her life at www.JoryFisher.com. You’ll quickly discover her passion for “helping purpose-guided entrepreneurs glorify God through success.”
Jory is a Certified Christian Coach and member of the Christian Coaches Network.
As an author, speaker, and life coach, Jan Kern is passionate about how we each, as unique individuals, can embrace and courageously live God’s design. Whether through written words, one-on-one, or in a speaking forum, she encourages giving space for discovery and creativity, for deeper conversation and connection—with God and with others. She is the founder of Voice of Courage, which seeks to help women discover and use their God-given voice so they might better love and serve the communities in which they live.
You can connect with Jan, share your own story, or ask about her coaching services through her site: www.jankern.com
Jan’s article on Jory Fisher was originally written for the Christian Coaches Network and republished here with CCN‘s permission and blessing.