How well does your personal brand clearly, consistently, and authentically express who you are? How effectively do you distinguish yourself from other service providers in your industry?
Whether you’re just starting a new business or an experienced entrepreneur looking to increase your business results, it’s time to decide how you want to be known in your market—in a compelling and unforgettable way. You will do this by developing a personal brand.
Brands are not just for big corporations.
In fact, a personal brand will serve as an important key to your success. A personal brand will help clearly and consistently define, express, and communicate who you are, whom you serve, and why you have chosen to dedicate your life and work to serving your target market so that you can attract your most ideal clients and repel those who are less than ideal. Personal branding is far more than just what you do. It is you—uniquely you. It allows you to distinguish yourself and what is unique about who you are and what you do from everyone else.
This interview topic is based on Michael Port’s bestseller, Book Yourself Solid. Sherry Dutra, a certified Book Yourself Solid Trainer and Coach will discuss the key components of developing a personal brand and provide you with tips and exercises to help you create your own or enhance what you already have in place.
Small Business and Career Management Coach, Sherry Dutra, CPC, and owner of Dutra Associates, LLC, is a Certified Professional Coach who helps professional service providers get all the clients they want even if they hate marketing and sales. Sherry specializes in coaching baby boomer, corporate professionals who have left or are considering leaving their corporate positions to start their own service-based business. Through her coaching, she helps business owners build financial freedom while expressing their passion and purpose in the world.
Her coaching credentials include:
* Certified Professional Coach – iPEC
* Certified Trainer for the iPEC Program
* Certified Book Yourself Solid Trainer and Coach
She also holds an MBA from Rivier College and a BA in Human Development from Boston College.
Sherry draws upon her extensive corporate background in leadership development and career management to clearly define desired client outcomes and partner with the client to support their achievement of tangible and sustainable results.
On Wednesday May 26th, Beth and I interviewed Small Business and Career Management Coach Sherry Dutra Sherry, who helps people tap into their strengths and highest potential to build a profitable business they love, generously shared with us the cornerstones and challenges of developing a personal brand. Her coaching suggestion is threefold:
1. Craft a simple, straightforward statement that accurately describes who you are and what you do.
2. Craft at least three statements that describe why you do what you do (e.g., your purpose and your vision).
3. Explore questions such as: How are you unique? What are three things that make you memorable? What do you love? Then craft statements that convey your unique message to those who are waiting to hear it.
Of course Sherry goes into much more detail during her interview, so be sure to listen to the archive if personal branding is a topic that interests you!
You can also find out more about Sherry and her practice at http://www.DutraAssociates.com.
I invite you to listen to Sherry’s interview and tell me what you think!
Blessings,
Jory