With the domestic unemployment rate hovering around 10 percent, the concept of “job security” is an idea of the past. While these are difficult financial times for many individuals, for some it’s a blessing in disguise. There has never been a better time to strike out and start a business of your own. Dr. Anthony Centore is a consultant and coach for burgeoning entrepreneurs at his practice Thrive Boston Counseling and Life Coaching. In this presentation he shares honest, effective, and innovative strategies for getting your new business off the ground using real world examples from his own experiences as a small business entrepreneur.
The business building techniques Anthony speaks on include:
- Find Your UVP
- Start on the Cheap
- Constant Forward Motion
- Think SERVICE
- Work on the Business, not in the Business
- Become a Thought Leader
- Rally Your Fans
- Surprise and Delight
- And more…
About Anthony Centore
Anthony Centore, PhD is the Founder of Thrive Boston Counseling in Cambridge, MA (www.thriveboston.com). As a Therapist and Life Coach, Dr. Centore helps couples in crisis as well as clients struggling with life issues including depression, anxiety, anger, self-image, and others.
Dr. Centore has published research in the Journal of Mental Health Counseling and has published writings on a wide variety of subjects. He recently authored a textbook entitled The Therapist’s Clinical Guide to Online Counseling and Telephone Counseling: The Definitive Training Guide for Clinical Practice.
Dr. Centore has been quoted in numerous publications including the Boston Business Journal and The Boston Globe. He has also been interviewed on ABC News Boston.
Anthony’s Coaching Suggestion
Anthony advises us that we must LOVE WHAT WE DO. On the dark days, he says, it will be our passion and love for our business that will keep us moving forward. He also suggests that we LEARN AS WE GO. “I want to stress the word LEARN. Become a sponge. Start spending time with successful business people and learn how they did it. Make lots of small mistakes and learn from there. Read lots of books on small business, branding and marketing, and customer service. Get to the point where you go on Amazon. com and are frustrated because you’ve already read every four and five star book in their business section.” Anthony emphasizes the word GO. We must execute and test our business idea, he says, as soon as possible and not just continually plan.
Anthony’s Quotes for the Day
“The unexamined life is not worth living.” ~Socrates
“Starting a business is about Constant Forward Motion.” ~Fredrick Marckini, Founder of iProspect
Click the Audio Arrow below to listen to the Interview.