“Each one should use whatever gift he has received to serve others,
faithfully administering God’s grace in its various forms.”
1 Peter 4:10
I believe we’re called to serve all people.
When I was an assistant public defender and Legal Aid attorney, service to all people was sometimes challenging. Nevertheless, I represented just about anybody who walked through my door. The line was long…
There was no need to promote my services to a particular group of people who needed my help. They all did!
Yet, as entrepreneurs, we must be specific: Whom exactly are we called to serve? How exactly are we meant to serve them? The Wal-Mart service-to- everybody approach doesn’t work well for the small business owner. Rather, being all things to all people hurts our effectiveness, our productivity, and our bottom line.
I had a hard time embracing the concept of “niching down” even though I cognitively understood it. I was afraid having a “target market” that was too specific would be monotonous or would prevent me from working with people who didn’t fit a particular profile.
Thankfully, I was wrong.
I love working with and serving Christian women entrepreneurs! What delights me is that my message resonates with many others as well.
Serve all people with your gifts and talents. For sure.
Especially if you’re in business, however, be very, very clear who needs you most.
To your success!