There it is… The blinking cursor on the empty screen.You need to write a blog post or article, to put together your next presentation, or even to come up with something witty and thought-provoking for social media. You’re stuck–but you can escape the pressure.
In today’s market, “content is king.” Whether you write or speak (or both!), the information and expertise that you share is the key to getting found by your ideal clients and the media, gaining entree into the right business circles, and landing new business. Join us to discover five simple ways to ramp up your content generation and how to use the content you create to advance your business.
About Julie Fleming
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to construct and implement innovative business development plans. She is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and the forthcoming Legal Rainmaking Mistakes: What You Think You Know About Business Development Can Kill Your Practice, as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. Before launching her consulting business, Julie practiced law for over a decade in firms of 3 to more than 2100 attorneys. A frequent speaker for law firms, bar associations, and law schools, Julie has appeared in diverse publications such as The Glass Hammer, Trial magazine, and ABA Now.
Julie’s Success Tips
Having a strong message and personal approach to your message will revolutionize your business or your career. For example, there are thousands of financial coaches and advisors out there, but if you take the approach that responsible money management means never using a credit card, you’ll separate yourself from many other advisors and make yourself attractive to the people who agree with you and unattractive to those who disagree. When you polarize your target market in this way, and when you use your perspective to focus all of your content, you not only serve your purpose and express your passion, but you’ll also find marketing easier, leading to greater prosperity.
Julie’s Favorite Quote
You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do. ~Eleanor Roosevelt
Listen to the interview with Julie by clicking the link below.