Do you ever have the feeling that you’re working hard to build your client or customer list, but whatever you do seems to fall flat? In today’s episode, we’re sharing our observations about what you’re doing that causes you to lose business and what you can do instead. Lots of new entrepreneurs think that just putting a website out will be enough to get business (we both thought so too, for a short time) and flail around when that proves to be untrue. Maybe you’re imitating someone who’s been successful (which is often a recipe for feeling like an inauthentic failure), or maybe your fear of rejection or desire not to seem pushy is stopping you from getting into the conversations that will leave to business. We’ll explore those marketing obstacles, as well as others that we’ve experienced. And then we’ll share how to find your unique path into effective marketing, starting with identifying your marketing identity so that the real you will show and connect with those whom you’re meant to serve.
About Julie Fleming
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
Julie’s Success Tips
- Know yourself and who you are as a marketer. Your marketing identity (entertainer, connector, educator, spectacle, authority, or leveraged asset identity) will help you to determine which marketing activities will be most effective for you.
- Don’t allow fear of rejection to block you from making a marketing move. Accept that most often, rejection isn’t personal. When it is, recognize that you can’t be all things to all people.
- Look for the spirit behind requirements for a service provider or product. Even if you don’t meet the letter of the requirements, you may find that you have what your potential client or customer really wants.
Julie’s Quote of the Day
“To this end we always pray for you, that our God may make you worthy of his call, and may fulfil every good resolve and work of faith by his power, so that the name of our Lord Jesus may be glorified in you, and you in him, according to the grace of our God and the Lord Jesus Christ.” ― 2 Thessalonians 1:11-12 (RSV)
Listen to Jory and Julie by clicking the audio player below.
Piano music by David Nevue.