Does your business have a lot of competition? If so, that’s good news, because it means that there’s plenty of demand for the kind of product or service you offer. It also means that you have to find a way to stand out from the crowd of your competitors, to distinguish what’s unique about you in a way that your ideal clients and customers will identify you as the right solution to their needs. When you share a point of view or other distinctive factor through your business, you’ll become memorable, attractive to those who resonate with your perspective, and appealing as a content generator or media guest.
In today’s show, Jory and Julie discuss why differentiation matters, what kinds of differentiators are effective, and how you can find the skills, experience, and attributes that will set you apart from others who also serve your audience. We’ll share examples of differentiators that you might adapt and make your own, and we’ll share a useful framework for highlighting what makes you stand out from the crowd while respecting your own boundaries as a business owner.
About Julie Fleming
Julie A. Fleming, principal of Lex Innova Consulting, helps lawyers and other service professionals to create and implement innovative business development plans. She is the author of three books as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. You can find out more about Julie at Lex Innova Consulting.
Julie’s Success Tips
- Determine who your ideal client or customer is and identify what’s important to that person.
- Consider your own background, experiences, skills, perspectives, and attributes to determine what differentiates you from your competitors.
- Be sure that your points of differentiation will matter to those you seek to serve.
Julie’s Verse of the Day
“I glorified You on the earth, having accomplished the work which You have given me to do.” John 17:4 (NASB)
Jory’s Success Tips
1. In your online and offline marketing, be clear about whom you serve and what your service is. You don’t do all things for all people — and that’s a good thing!
2. Have a strong POV (Point of View) and express your POV boldly.
3. Consider praying a prayer like this one each morning: “God, how can I serve others today? Please bring people into my path who need a little something extra that I can offer.”
Jory’s Verse of the Day
“For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.” Ephesians 2:10
Listen to Jory and Julie by clicking the audio player below.
Piano music by David Nevue.