Should you be focusing on marketing or business development activity? Although the terms “marketing” and “business development” are often used interchangeably, their functions are separate and unique. Simply put, business development encompasses creating and growing relationships, while marketing …
Entrepreneurship
Networking Not Working? Prepare Yourself to Follow Up! (Julie Fleming, JD)
Here’s how it happens … You’ve just left a networking event or a community meeting. You get back to your office, armed with one or more business cards and good intentions of following up. You take those cards, maybe flip through them to remind yourself of who’s most interesting, and then you put …
FAIL No More! (Shawn Sommerkamp)
There are only two types of blockers in business — external blockers and internal blockers. External blockers are those you can’t prevent or control. For example, you have a big client you want to close. You are taking a flight to that city and have a short layover. While connecting, a storm …
You May Very Well Be Missing the Real Power of Positive Thinking (Shawn Sommerkamp)
As Christian entrepreneurs, we know the importance of thinking positively in all situations. It helps sustain our energy for business growth and prepares us to make balanced decisions in difficult situations. So why is it so hard to think positively all the time? The answer is going to surprise …
How to Overcome Obstacles and Roadblocks to Build Your Business (Julie Fleming, JD)
At base, there are only two blocks to building a business: lack of planning or lack of action. Without planning, your action will be random, and random action yields random results. Not a great way to grow a business. But a flawless plan without action will bring no results at all. Obvious, …
Is Prayer Enough to Help Your Business Grow? (Shawn Sommerkamp)
As a Christian entrepreneur, you probably spend a good deal of time talking to God about your business. • “God, please help me find new clients.” • “Lord, show me how to unlock that perfect blend of marketing and advertising.” • “Father, direct me to the best alliance partners that will …
7 Popular Business Strategies That Can Put Coaches In The Poor House (Melinda Cohan)
If you’ve ever tried to set up your own business, you’ve probably been inundated with business strategies, tips, tools, and resources. But take them all with a grain of salt – some advice may sound legit but can actually derail your business success, cause you to spend money in unnecessary places, …