Should you be focusing on marketing or business development activity? Although the terms “marketing” and “business development” are often used interchangeably, their functions are separate and unique. Simply put, business development encompasses creating and growing relationships, while marketing encompasses building your credentials, credibility, and reputation. Creating written materials such as blogs, articles, and newsletters is […]
Grateful Hearts (Mike Van Vranken)
Our world tabulates success in many ways. As Christians, we know true success comes when we keep Jesus present and active in our work life as well as other areas of our lives. At the same time, we are taught to be grateful for what we have. Paul teaches us this way: “in everything, by […]
Artfully Selling Your Services (Dawud Miracle)
So many people I know are hesitant to sell. They’re hesitant to sell themselves. They’re hesitant to sell their products or services. And they’re hesitant to sell their business. It’s easy to understand, right? As soon as I mention the word ‘sell,’ what goes through your mind? For me I think of the pushy people […]
A Do-Over (Mike Van Vranken)
I was in my mid-twenties and only with the company for a few years when I was given a large advertising project to complete. My specific mission was to arrange for the printing of tens of thousands of circulars, in color, which included four pages of discounted products. The headline item on the cover page […]
Networking Not Working? Prepare Yourself to Follow Up! (Julie Fleming, JD)
Here’s how it happens … You’ve just left a networking event or a community meeting. You get back to your office, armed with one or more business cards and good intentions of following up. You take those cards, maybe flip through them to remind yourself of who’s most interesting, and then you put them somewhere […]
A Little Birdie Told Me (Shawn Sommerkamp)
Picture this scene: You have a final meeting scheduled with a big potential client. The first few didn’t go as well as you would have liked. Their consultant selection criteria seem harsh and several times they were abrupt during the discussions. You feel nervous, perhaps not even looking forward to it. This is a big […]
Is Jesus the Lord of Your Business? (Mike Van Vranken)
When I was a freshman in college, a close friend came to me late one Saturday night and asked if I had ever made Jesus Christ the Lord of my life. I smiled and said, “Sure. I’ve been a Catholic all my life.” He said he wasn’t asking if I was a Christian. He wanted […]
How to Overcome Obstacles and Roadblocks to Build Your Business (Julie Fleming, JD)
At base, there are only two blocks to building a business: lack of planning or lack of action. Without planning, your action will be random, and random action yields random results. Not a great way to grow a business. But a flawless plan without action will bring no results at all. Obvious, right? As a […]
Is Prayer Enough to Help Your Business Grow? (Shawn Sommerkamp)
As a Christian entrepreneur, you probably spend a good deal of time talking to God about your business. • “God, please help me find new clients.” • “Lord, show me how to unlock that perfect blend of marketing and advertising.” • “Father, direct me to the best alliance partners that will lead to faster growth.” […]
7 Popular Business Strategies That Can Put Coaches In The Poor House (Melinda Cohan)
If you’ve ever tried to set up your own business, you’ve probably been inundated with business strategies, tips, tools, and resources. But take them all with a grain of salt – some advice may sound legit but can actually derail your business success, cause you to spend money in unnecessary places, and even lose money. […]
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