Even the most purpose-driven person will, at times, find herself dragging. When you make promises to yourself but don’t keep them, you know you need a dose of something… Motivation? Discipline? Willpower? A stronger vision or purpose? Join Jory and Julie as they discuss what it really takes to …
business
Leading and Following (Rev. Carol Pazdersky)
Whom do you follow? Who is following you? As many parts of the country are eagerly anticipating the sun and warmth of the next season, it is a good time to evaluate where we are before we “spring” into the future. As Christians and as leaders, self-reflection is always helpful. Use these …
A Positive Attitude Changes Everything
"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." ~ William James (1842 - 1910) Perhaps you need an attitude adjustment? I know I've had to alter my attitude once or thrice as a service-providing entrepreneur. This …
Whom shall we serve? How to determine your target market without fear or lack (Jory Fisher & Julie Fleming)
It’s the question every entrepreneur faces right after deciding what kind of business to launch: whom shall I serve? Good marketing requires specificity so that your ideal client will realize you’re speaking to her or him. But it can be a challenging process to identify specifically the audience you …
Does Your Environment Support Business Building? (Julie Fleming, JD)
There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, "Morning, boys, how's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, "What the [heck] is …
Why You’re Losing Business – and What to Do About It! (Jory Fisher & Julie Fleming)
Do you ever have the feeling that you’re working hard to build your client or customer list, but whatever you do seems to fall flat? In today’s episode, we’re sharing our observations about what you’re doing that causes you to lose business and what you can do instead. Lots of new entrepreneurs …
Focus on Marketing? Or Business Development? (Julie Fleming, JD)
Should you be focusing on marketing or business development activity? Although the terms “marketing” and “business development” are often used interchangeably, their functions are separate and unique. Simply put, business development encompasses creating and growing relationships, while marketing …