Is it news to anyone that clients and customers are the heart of every business? Fail to please them, and your business will hit the rocks. For clergy, of course, the same principle adheres: sermons and church activities must connect with the congregation and potential new parishioners or the …
networking
Focus on Marketing? Or Business Development? (Julie Fleming, JD)
Should you be focusing on marketing or business development activity? Although the terms “marketing” and “business development” are often used interchangeably, their functions are separate and unique. Simply put, business development encompasses creating and growing relationships, while marketing …
Uncovering Business Connections in Your Personal Contacts (Guest Blogger Julie Fleming)
Personal contacts can turn into business connections, if you approach them correctly! My clients often tell me that they socialize with friends and acquaintances who would make wonderful clients and/or referral sources. When you’re spending time with your personal contacts at dinner parties, the …
