It’s all about integrity, you know. If you don’t believe in what you offer, your business will fail.
Maybe not today. You can probably hang in there till tomorrow. But eventually your lack of confidence in yourself — your products — your services — will lead to the downfall of your business venture.
Photo by Flickr (BK)
“Fake it till you make it” doesn’t work for entrepreneurs.
You Must Believe in What You Offer If You Want To Inspire Others
Let’s say you’re a coach. You’ve worked hard to earn your coaching credentials. You’ve paid a lot of money for those certifications… business cards… your gorgeous website.
But you lack confidence in your ability to transform lives.
And/or you lack confidence in your ability to state with bold humility your professional fees.
And/or you lack confidence in your ability to “put yourself out there” so others can get to know you… like you… trust you.
If you don’t believe in the power of the coaching process and your ability to coach and your value as a coach, you’re going to have a heck of a time inspiring others to believe that coaching with you will help them realize their own vision and achieve their own goals.
And if you can’t inspire others to see how coaching with you will help them fulfill their own potential…. yep, your business will fail.
You Must Believe in What You Offer if You Want to Influence Others
Most people I know, and certainly most coaches I know, genuinely want to make a significant difference in the world by making a significant difference in the lives of others.
Awesome. Me too.
But.. how are we going to have a positive effect on people if we are out of integrity with who we are at our core? You wouldn’t want me as your son’s math teacher or your daughter’s physics professor. Nor should I offer you my services as a tax advisor.
We need to be true to who we are (based on our God-given talents, our skills, our interests, our knowledge, our PURPOSE) if we genuinely want to make a positive contribution to the lives of others. Are you truly what you say you are?
You Must Believe in What You Offer if You Want to Grow Your Business
If you want to grow your business, you need to inspire others to see how their lives will be different as a result of working with you and/or purchasing your products. [For example, if you’re an aesthetician or beauty consultant, you’d better love your creams, toners, and lipsticks, and enjoy doing “makeovers” for women!]
If you want to grow your business, you need to show your prospective clients and customers how you can help them get from where they are now to where they want to be. [For example, show how you can help them reach their goal of clear skin, glowing complexion, and confidence in their appearance.]
If you want to grow your business, you need to ask your prospective clients and customers if they want your help and, if so, when they would like to get started. [For example… “Would you like my help learning which colors and products work best for your skin and lifestyle? Yes? Awesome. I have an opening tomorrow afternoon. Would that work for you?”]
If you don’t believe in what you offer, you’re going to have a hard time putting yourself out there and doing the activities you must do to build your business.
So ask yourself:
Do you believe in what you offer?
Do you believe in the person God created you to be?
Kindly share your responses with others in the comment box below so we may be inspired by your journey!
Photo by Flickr (Len Matthews)